Apollo Cinemas is located on Little Regent Street really close to Piccadilly Circus. It is probably my favorite cinema to go watch movies in. The theaters have very comfortable seats and they usually have a variety of movies from main blockbusters to some indie sci-fi and other types of movies. They usually have some very interesting premieres and they have really good service. The seating is really comfortable, the sound is fantastic, and the screen quality is fantastic. They have a total of 5 screens, and you can rent out a theater for 400 pounds to do private screenings of movies in the theater or you can screen your own DVD which is great, and they have other services. Its even nice to lounge around there before the theater, and its rarely full except for blockbuster movies. To get all this service the tickets are not cheap so not everyone goes there, but if you want quality and your movie is playing there then this is the cinema to go to. I usually try to watch all the movies I want at this theater when I am in London.