I have always had this image of Virgin being the rebellious type brand with a specific feeling from it. Its always the brand that you feel does something because its fun, thats the feeling that Richard Bronson brought across. But sadly thats not the case of Virgin in Kuwait, the Virgin in Kuwait feels like they are trying everything possible to turn a profit and placing products which has nothing to do with the Virgin brand or what other Virgin stores carry.

What I did like:

• The Book section is a lot better organized
• The video games section is larger and better organized
• Its a bit more spacious

What I didn’t like:

• There is no differentiation between all the sections its very confusing to tell them apart, they should be sectionalized
• The electronics section looks like a cheap version of Eureka
• The toys section is extremely tacky and shouldn’t be there in the first place
• The DVD section doesn’t stand out as before
• There are cars and unnecessary marketing, companies placing their cars in the middle
• When was the last time anyone bought a motorcycle, quad, or jetski from Virgin
• The magazine section was one of things I liked in the previous setup, now its extremely disorganized
• They have sacrifised good design layout for the sake to market more products and turn a profit

That is basically my take of the reopened Virgin.