For over a century Coca-Cola has been a touchstone of modern culture and a global icon. First sipped at an Atlanta soda fountain, the beverage has become an instantly recognizable symbol around the world, woven into people’s lives and memories. This newest addition to Assouline’s best-selling Memoire collection, Coca-Cola: Film, Music, Sports celebrates the iconic brand’s broad-reaching influence in the domains of film, music, and athletics. With imagery of some of these industries’ most revered names, and forewords penned by Ridley Scott, Quincy Jones, and LeBron James, these volumes explore the beverage’s prominence in some of the greatest films of all time, its inspiration for legendary musicians of all genres, and its motivational support of athletes from the Olympics to professional sports. This limited-edition set in a unique sculpted ice slipcase is a must-have accessory not only for collectors of Coca-Cola memorabilia but also for lovers of American culture everywhere.

Assouline is an interesting publication, they make unique books on subjects ranging from art, food, sport, marketing, history, brands, and people. Their books are always high quality with beautifully done pictures, a different perspective on a subject with lots of amazing pictures. Their books are always hardback and sometimes only a limited edition of books are made, and in this case I love the quality of their books. I don’t always buy their books right away because they are very big and heavy, not something you can carry around with you but it also depends on this subject. This book is about the influence of Coke in Sports, Film, and Music and I love all three subjects and Coke has always been one of my favorite brands. I have one Coke Assouline book and it is filled with all their old advertising and other pieces of work from Coca Cola, and I preordered this piece from Assouline as soon as I saw it.

Price: $550
Link: Assouline