I love these ads by Pirelli Tire which is very creative, who wants to burn out there tires. I think that all men at a certain level love to burn out his tires and Pirelli’s advertisement plays on these words to get the Ad across.

Pirelli’s genius ad company, Y&R, is behind this bevy of spots, and with excellent photography and a little clever word play, they’re sure to stick in your mind. So, the next time you go to put your tires through some serious punishment, remember Pirelli’s words on the subjects. Think of the tires.

Link: Autoblog