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Starbucks Marketing

I think we would all agree that there is Starbucks in every corner in Kuwait, to say that Kuwait’s market is saturated is an understatement. But I will admit that I do like Starbucks, depending on my mood I like to have either a Mocha Frappachino or Raspberry Frappachino. A lot of people go in and out of Starbucks at different times, I tend to go every blue moon during the day, I never visit during the night. Well it seems that Al Shaya’a are paying very close attention to their sales, sales at night seems to be dropping based on the marketing scheme they currently have. On my last receipt I got stamp stating I will receive a 25% discount from my next purchase after 7:00pm, and I think that is genius on their end. It seems they are paying very close attention to their trends and how things move with them. One thing I still don’t understand is why they don’t allow tips, sometimes I do want to tip them, but there is no tip jar and they don’t accept it as if they are afraid of the tip or who might see.

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