Everyone has heard of In&Out at one point in time, I never knew what all the fuss was about back then, when I moved to the states I lived about 2 minutes away from one. The first time I had one of their burgers it was sloppy and very enjoyable, luckily one of my friends helped out with the menu. Then I passed by every once in a while, their burgers felt fresh but I used to eat a lot of them, and their milkshake is fantastic but wasn’t a big fan of the fries. Now over the years I kept hearing of so many people approaching them for franchising and expansion in Kuwait and the Middle East but nobody had any luck with them. They seemed to want to remain local but never heard or read anything about them. Now I saw this book on the shelf and Borders in Dubai, I picked it up right away without a second thought, some incite into one of the most private companies that I know of. After going through this book I am happy that I read it, it wasn’t what I was expecting but it did give me a look in this burger dynasty. In&Out has managed to keep its reputation and continue growth year after year without any affect from other fast food companies, and they aren’t sell outs. They have had their trials and issues that they have had to deal with, it seems they went through some rough litigation outside from the years I left the states but the business is still going so thats a good sign. In&Out was a college experience for me and part of my life for a one of the best times, so it always will have good memories for me. I used to remember when we would drive over to pick some up, I always remembered their opening hours, until 1am on the weekend and 12:30am on the weekdays. This book concentrated a little too much on the history in the beginning of the business and giving you a glimplse of the industry but I was looking for more information about In&Out and their juicy information, but it did satisfy a bit of that too. A great read, some sound business practices in the story of In&Out, a look at the one company that counters all the usual rules of a regular fast food chain, always putting the customer first.

Link: Amazon
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